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Main Influence - The Psychology of Persuasion (Collins Business Essentials)

Influence - The Psychology of Persuasion (Collins Business Essentials)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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This is the 2nd edition, and the book is now in its 5th edition. Nonetheless, this is considered the best book out there by many readers. I have both these editions, and if you are interested in the topic, use the 2nd edition, if you are serious about it, use the 5th. The principles are the same, but the context and examples are updated.
25 March 2015 (15:36) 
Robert B. Cialdini - Influence The Psychology of Persuasion
05 February 2016 (10:11) 
This is one of my favorite psychology books. It clearly explains with real-life examples why we do the things we do without thinking. By defining the principles, you can see how to avoid people subconsciously manipulating you and, at the same time, you can learn how to become more persuasive if you so desired. It's a useful and dangerous tool. At the same time, the constant real-life examples are very interesting and the author breaks it down clearly.
23 October 2020 (18:35) 
You can write a book review and share your experiences. Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them.