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Main Hospitality Marketing Management

Hospitality Marketing Management

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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
  • Includes coverage of tourism marketing
  • Features new material on marketing technology and it's implications in the hospitality industry
  • Offers international coverage
  • Provides new, applications approach to the discipline of marketing
Categories:
Year:
2006
Edition:
4th ed
Publisher:
Wiley
Language:
english
Pages:
642
ISBN 10:
0471476544
ISBN 13:
9780471476542
File:
PDF, 8.62 MB
Download (pdf, 8.62 MB)

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