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Main Retail Management: A Strategic Approach, Global Edition
Book cover Retail Management: A Strategic Approach, Global Edition

Retail Management: A Strategic Approach, Global Edition

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For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Categories:
Business\\Marketing
Year:
2018
Edition:
13th
Publisher:
Pearson
Language:
english
Pages:
593
ISBN 13:
978-1-292-21467-2
File:
PDF, 31.64 MB
Download (pdf, 31.64 MB)
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18 July 2020 (09:57) 
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