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Main Essentials of Services Marketing

Essentials of Services Marketing

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Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Year:
2018
Edition:
3
Publisher:
Pearson
Language:
english
Pages:
720 / 705
ISBN 10:
1292089954
ISBN 13:
9781292089959
File:
PDF, 38.45 MB
Download (pdf, 38.45 MB)

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daniel
enjoyable and fantastic
22 November 2020 (10:38) 
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