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Main Hospitality marketing and consumer behavior : creating memorable experiences

Hospitality marketing and consumer behavior : creating memorable experiences

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Year:
2017
Edition:
1
Publisher:
Apple Academic Press Inc
Language:
english
Pages:
360 / 379
ISBN 10:
1771883782
ISBN 13:
978-1-315-36622-7
Series:
Advances in hospitality and tourism book series
File:
PDF, 31.03 MB
Download (pdf, 31.03 MB)

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