Logistic efficiency and effective supply chain management gives you a competitive advantage by delivering both cost reduction and service enhancement. This book is the unbeatable bestselling guide on how to get it right. New edition fully updated with 4 new chapters on current topics such as sustainability, outsourcing and product design.• The current edition (9780273681762) has sold over 30,000 copies since its publication in December 2004 (Vista All Time Sales). It sells approximately 1000 units a year in the UK (TCM Nielsen Bookscan).• Updated with four new chapters: Managing Supply Chain Relationships; Product Design in the Supply Chain; Matching Supply and Demand; and Creating a Sustainable Supply Chain, as well as updated case examples and existing chapters.• Companion website aimed mainly at higher education lecturers will contain PowerPoint slides and a bank of extra case studies.